Viking introduced professional cooking to the home when their first range shipped in 1987. Now that same exceptional performance extends into every corner of the kitchen – even the backyard. Refrigerators. Wine Cellars. Dishwashers. Grills. Cookware. Cutlery. Small appliances. It’s enough to turn any cook into a chef. When people think of Viking, the bold, commercial look of the Professional Series range is the image that most likely pops into their heads. Ultra-premium features like high-performance burners, convection baking, and infrared broiling easily handle everything from crème brûlée to rack of lamb. The legendary Viking range is available in gas and electric models, as well as an array of sizes and finishes to fit any kitchen. And for those who want professional performance without the professional look, there is the Designer Series. Clean lines and contours meld gracefully into cabinets with style, offering a striking new look for Viking. Fully equipped with outstanding features and power, this complete line of built-in products doesn’t sacrifice any of the world-renowned Viking performance for fashion’s sake. Haute couture meets haute cuisine. Viking doesn’t see the kitchen as a collection of products, but a complete cooking environment. Cooking isn’t a chore – it’s an art form. Everything must work together in form and function. Both the Professional and Designer lines deliver the ultimate in performance with a cohesive look for the kitchen. Each line offers a full range of products, so you don’t have to resort to mixing and matching brands and styles. Viking offers the truly consistent ultra-premium kitchen. The complete Viking kitchen is complete perfection. The electric rangetop brings electric professional performance to the counter. QuickCook surface elements reach full power in about three seconds. A bridge element provides a continuous front-to-b…
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- 4 QuickCook Surface Elements
- Triple Element
- Bridge Element
- Touch Controls
Viking introduced professional cooking to the home when their first range shipped in 1987. Now that same exceptional performance extends into every corner of the kitchen – even the backyard. Refrigerators. Wine Cellars. Dishwashers. Grills. Cookware. Cutlery. Small appliances. It’s enough to turn any cook into a chef. A New Premium Line For A New Market Viking Range Corporation has become an icon. As the creator of professional performance for the home, their brand identity is tied to the ultra-premium market. When consumers imagine their dream kitchen, they undoubtley picture the bold, heavy-duty Professional appliances. That is brand identity. And that is brand strength. But Viking also wants to tap into the much larger premium market. So how does Viking enter that arena without taking the entire Viking brand down-market? The new Viking Designer Series creates the opportunity to effectively compete in the premium market, with the freedom to adapt their brand identity to suit the premium consumer: slightly younger, slightly less affluent but still appreciates the aura and performance of Viking. Viking Designer offers Viking performance with subtle, contemporary styling and standard sizes. More importantly, it presents lower price points without diluting the premier image of the Viking brand. The new Viking Designer Series makes sense in today’s economy. Available at AJ Madison. The DETU electric cooktops offer precision temperature management coupled with rapid-response touch controls in a sleek, easy to clean glass ceramic package.
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Tags: black glass, convection baking, cuisine viking, electric models, haute cuisine, professional cooking, professional performance, professional series, Rangetop, safety feature, small appliances, surface elements, viking kitchen, viking range, wine cellars